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Using Design Thinking Principles to Define Problem Statement
We have defined the problem statement for our organization using Design Thinking Principles.
Our Target Market
The market opportunity for this initiative is women in the employable age of 18 years to 50 years. Young women in the age group of 18 - 23 years will be the primary audience for this initiative because at such a young age, the mind is nimble and moldable making it easier for the student to absorb and retain the knowledge.
The program will also involve influencers of the primary audience such as close family members and members of the society mainly parents, village leaders, college professors and school teachers. The pilot project will be launched in Andhra Pradesh and Telangana.
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